It carries with it nostalgia but not baggage, and signifies that Apple is no longer content to shed its past, but push off it to propel computing even farther forward. It's a more elegant, more consistent branding for a more modern, more expansive age. Now, with version 10.12, Apple is once again going back to the Mac - specifically, to macOS. Then came the NeXT acquisition, and with it, OS X. A long time ago, on a platform far, far away, Mac OS was the branding Apple used for the software that ran on all of its computers.
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